Building Upcycled Supply Co.
Data Analytics & Product Management @ GIA 💎
MSBA, UC San Diego
About
I have a background in analytics and product management, with a focus on building products that solve real user problems and drive measurable growth.
At GIA, I work across web and mobile products, partnering with design and engineering to shape product strategy, prioritize roadmaps, and use analytics to improve user adoption and customer experience.
Outside of work, I founded Upcycled Supply Co, a sustainable outdoor gear brand that has given me firsthand experience in product development, go-to-market strategy, growth marketing, and wholesale sales. I also built STOA, a SaaS tool inspired by challenges I experienced while selling at local markets, taking it from idea to launch.
I recently completed my M.S. in Business Analytics at UC San Diego's Rady School of Management, with a focus on experimentation, machine learning, consumer behavior, and brand management.
Work Experience
Gemological Institute of America (GIA)
Upcycled Supply Co
Dune Labs Inc.
California State Parks
Education
Skills
Check out my latest work
From sustainable consumer brands to digital marketplaces. Here are a few things I've built.
Upcycled Supply Co
Upcycled Supply Co. is a sustainable outdoor gear brand transforming retired climbing rope into functional products. Now stocked at REI and Mesa Rim, with custom orders fulfilled for corporate clients and events.
STOA for Organizers
STOA is a SaaS platform built for independent market organizers. Organizers create a market, share an application link, and manage vendor applications through a dashboard: approving, declining, and communicating with vendors via automated emails. Built with Next.js, MongoDB, and Resend. Still live at stoamarkets.com, though active development is currently paused.
STOA Markets MVP
A two-sided marketplace for discovering and managing local pop-up markets. Built and launched an MVP in under 4 weeks using no-code tools and AI-assisted data structuring, reaching 224 active users through organic traffic before pausing to address the core marketplace liquidity constraint: organizer tooling.