Hi, I'm Andrew 👋

Building STOA and Upcycled Supply Co.
Data Analyst @ GIA 💎 | MSBA, UC San Diego.

AVB

About

I focus on identifying problems, building solutions, and improving them through real feedback.

At GIA, I work on improving digital products across web and mobile, from increasing adoption to identifying where workflows break down and need to be rebuilt.

Outside of work, I build and test products from the ground up, including Upcycled Supply Co., a sustainable outdoor gear brand, and STOA, a SaaS tool I built to solve a problem I experienced firsthand while selling at local markets.

I recently completed my M.S. in Business Analytics at the Rady School of Management, focusing on machine learning, experimentation, and consumer behavior.

Work Experience

G

Gemological Institute of America (GIA)

May 2024 - Present
Data Analyst, Product
  • Led AI adoption workshop for 50+ stakeholders on practical LLM use cases across analytics, marketing, and education
  • Grew mobile app MAU by ~53% in 3 months and more than doubled app ratings through behavioral data analysis and targeted product improvements
  • Reduced inscription match time by ~85% by identifying performance bottlenecks and partnering with engineering on UI and workflow updates
  • Established cross-functional product analytics infrastructure using SQL, Snowflake, and Amplitude, standardizing KPI tracking across product, marketing, and operations
U

Upcycled Supply Co

Oct 2024 - Present
Founder
  • Secured retail placements at REI and Mesa Rim climbing gyms
  • Launched our crossbody bag line within the brand's first year
  • Fulfilled large-scale custom keychain orders for corporate and event clients
  • Built and managed end-to-end DTC operations across Shopify and Square-powered in-person channels
S

STOA for Organizers

Apr 2025 - Present
Product Builder
  • Building STOA for Organizers, a SaaS platform that replaces the Gmail/spreadsheet workflow for makers' market, craft fair, and farmers' market organizers
  • Organizers create a market, share a application link, and manage vendor applications through a dashboard with filtering, bulk actions, and one-click approval emails with deep-linked Venmo payment links
  • Analytics show vendor mix by category, booth size distribution, and estimated revenue in real time
  • Rebuilt from scratch: Next.js 15, TypeScript, MongoDB, Resend, NextAuth, Vercel. Live at stoamarkets.com
D

Dune Labs Inc.

Jan 2022 - Mar 2024
Data Analyst

Led data analysis and internal tool development initiatives, improving leak detection outcomes by 20% and increasing meter installer efficiency by 15%.

C

California State Parks

Jun 2018 - Present
Ocean Lifeguard

Seasonal ocean lifeguard responsible for water safety, emergency response, and public education across San Diego County beaches. Certified in AED, CPR, and open-water rescue.

Education

U

UC San Diego, Rady School of Management

2024 - 2025
Master of Science, Business Analytics (MSBA)
  • Coursework in machine learning, experimentation, customer analytics, and consumer behavior
  • Built and applied LLM workflows and predictive models to solve real-world business problems
  • Focused on connecting data and decision-making to product and brand strategy
U

UC San Diego

2018 - 2023
Bachelor of Science, Cognitive Science, Human/Computer Interaction
  • Focused on the intersection of human behavior, design, and technology
  • Studied UX research, cognitive systems, and how people interact with digital products
  • Built a foundation for thinking about product design and user-centered problem solving

Skills

SQL
Snowflake
Amplitude
A/B Testing
Funnel Analysis
KPI Design
Python
LLMs
Prompt Engineering
Product Strategy
User Research
No-Code
Airtable
Shopify
Power BI
Looker Studio
Tableau
My Projects

Check out my latest work

From sustainable consumer brands to digital marketplaces. Here are a few things I've built.

Upcycled Supply Co

Upcycled Supply Co

Upcycled Supply Co. is a sustainable outdoor gear brand transforming retired climbing rope into functional products. Now stocked at REI and Mesa Rim, with custom orders fulfilled for corporate clients and events.

Shopify
Canva
Brand Strategy
Digital Marketing
E-commerce Ops
Sales Analytics
Paid Acquisition
AI Creative
Website
Instagram
STOA for Organizers

STOA for Organizers

STOA is a SaaS platform built for independent market organizers. Organizers create a market, share an application link, and manage vendor applications through a dashboard: approving, declining, and communicating with vendors via automated emails. Built with Next.js, MongoDB, and Resend. Live at stoamarkets.com.

Next.js
TypeScript
MongoDB
Resend
NextAuth
Vercel
Product Strategy
Website
Instagram
STOA Markets MVP

STOA Markets MVP

A two-sided marketplace for discovering and managing local pop-up markets. Built and launched an MVP in under 4 weeks using no-code tools and AI-assisted data structuring, reaching 224 active users through organic traffic before pausing to address the core marketplace liquidity constraint: organizer tooling.

Airtable
Softr
LLMs
No-Code
Product Strategy
User Research
Marketplace Design
Contact

Get in Touch

Want to chat? Just shoot me a DM on LinkedIn and I'll respond whenever I can.

LinkedIn