Hi, I'm Andrew 👋

Building Upcycled Supply Co.
Data Analytics & Product Management @ GIA 💎
MSBA, UC San Diego

AVB

About

I have a background in analytics and product management, with a focus on building products that solve real user problems and drive measurable growth.

At GIA, I work across web and mobile products, partnering with design and engineering to shape product strategy, prioritize roadmaps, and use analytics to improve user adoption and customer experience.

Outside of work, I founded Upcycled Supply Co, a sustainable outdoor gear brand that has given me firsthand experience in product development, go-to-market strategy, growth marketing, and wholesale sales. I also built STOA, a SaaS tool inspired by challenges I experienced while selling at local markets, taking it from idea to launch.

I recently completed my M.S. in Business Analytics at UC San Diego's Rady School of Management, with a focus on experimentation, machine learning, consumer behavior, and brand management.

Work Experience

G

Gemological Institute of America (GIA)

May 2024 - Present
Data Analyst, Product Management
  • Own product strategy and roadmap for the GIA mobile app; launched a web-to-app conversion funnel that grew MAU ~53% in 3 months
  • Built the product analytics stack using SQL, connecting Amplitude, GA4, and Power BI into Snowflake via Boomi to standardize KPI tracking
  • Diagnosed the inscription-matching bottleneck and partnered with engineering to ship UI and backend improvements, cutting match time ~85%
  • Led product strategy and wrote the PRD to extend an existing web client platform onto mobile, working across design, engineering, and operations to deliver a streamlined mobile-first experience
  • Lead adoption of Claude and AI tooling across the product team: automated Amplitude reporting with AI agents, ran an LLM-based support-ticket analysis for large-scale pain-point discovery, and drove enablement through AI training for 50+ stakeholders
U

Upcycled Supply Co

Oct 2024 - Present
Founder
  • Built and scaled a multi-channel e-commerce brand across DTC, wholesale, and retail; sold 1,500+ units to date
  • Landed retail accounts, including REI, through direct outreach and a wholesale strategy
  • Ran Meta ad campaigns end to end (audience testing, creative iteration, budget allocation), using performance data to refine targeting and improve conversion
  • Grew Instagram following ~150% in 4 months through structured content testing, hook iteration, and creator collaborations
  • Tested product mix, pricing, and channel strategy against sales data to sharpen SKU focus and lift conversion
D

Dune Labs Inc.

Jan 2022 - Mar 2024
Data Analyst

Led data analysis and internal tool development initiatives, improving leak detection outcomes by 20% and increasing meter installer efficiency by 15%.

C

California State Parks

Jun 2018 - Present
Ocean Lifeguard

Seasonal ocean lifeguard responsible for water safety, emergency response, and public education across San Diego County beaches. Certified in AED, CPR, and open-water rescue.

Education

U

UC San Diego, Rady School of Management

2024 - 2025
Master of Science, Business Analytics (MSBA)
  • Coursework in machine learning, experimentation, customer analytics, and consumer behavior
  • Built and applied LLM workflows and predictive models to solve real-world business problems
  • Focused on connecting data and decision-making to product and brand strategy
U

UC San Diego

2018 - 2023
Bachelor of Science, Cognitive Science, Human/Computer Interaction
  • Focused on the intersection of human behavior, design, and technology
  • Studied UX research, cognitive systems, and how people interact with digital products
  • Built a foundation for thinking about product design and user-centered problem solving

Skills

SQL
Snowflake
Amplitude
A/B Testing
Funnel Analysis
KPI Design
Python
LLMs
Prompt Engineering
AI Enablement
Product Strategy
Product Roadmapping
PRD Writing
User Research
No-Code
Airtable
Shopify
Power BI
Looker Studio
Tableau
Vendor Management
Executive Communication
My Projects

Check out my latest work

From sustainable consumer brands to digital marketplaces. Here are a few things I've built.

Upcycled Supply Co

Upcycled Supply Co

Upcycled Supply Co. is a sustainable outdoor gear brand transforming retired climbing rope into functional products. Now stocked at REI and Mesa Rim, with custom orders fulfilled for corporate clients and events.

Shopify
Canva
Brand Strategy
Digital Marketing
E-commerce Ops
Sales Analytics
Paid Acquisition
Website
Instagram
STOA for Organizers

STOA for Organizers

STOA is a SaaS platform built for independent market organizers. Organizers create a market, share an application link, and manage vendor applications through a dashboard: approving, declining, and communicating with vendors via automated emails. Built with Next.js, MongoDB, and Resend. Still live at stoamarkets.com, though active development is currently paused.

Next.js
TypeScript
MongoDB
Resend
NextAuth
Vercel
Product Strategy
Website
Instagram
STOA Markets MVP

STOA Markets MVP

A two-sided marketplace for discovering and managing local pop-up markets. Built and launched an MVP in under 4 weeks using no-code tools and AI-assisted data structuring, reaching 224 active users through organic traffic before pausing to address the core marketplace liquidity constraint: organizer tooling.

Airtable
Softr
LLMs
No-Code
Product Strategy
User Research
Marketplace Design
Contact

Get in Touch

Want to chat? Just shoot me a DM on LinkedIn and I'll respond whenever I can.

LinkedIn