• Led AI adoption workshop for 50+ stakeholders on practical LLM use cases across analytics, marketing, and education
• Grew mobile app MAU by ~53% in 3 months and more than doubled app ratings through behavioral data analysis and targeted product improvements
• Reduced inscription match time by ~85% by identifying performance bottlenecks and partnering with engineering on UI and workflow updates
• Established cross-functional product analytics infrastructure using SQL, Snowflake, and Amplitude, standardizing KPI tracking across product, marketing, and operations

• Secured retail placements at REI and Mesa Rim climbing gyms
• Launched our crossbody bag line within the brand's first year
• Fulfilled large-scale custom keychain orders for corporate and event clients
• Built and managed end-to-end DTC operations across Shopify and Square-powered in-person channels

• Built and launched an MVP two-sided marketplace in under 4 weeks using Airtable and Softr, structuring 100+ markets with AI-assisted field generation and automation
• Used AI tools to reduce manual data entry time by ~70-80% and synthesize vendor interview feedback into prioritized feature decisions
• Reached 224 active users and 1.8K tracked events through organic traffic only
• Paused development after identifying that organizer tooling (not vendor discovery) was the critical unlock for marketplace liquidity

Led data analysis and internal tool development initiatives, improving leak detection outcomes by 20% and increasing meter installer efficiency by 15%.

Seasonal ocean lifeguard responsible for water safety, emergency response, and public education across San Diego County beaches. Certified in AED, CPR, and open-water rescue.

• Coursework in machine learning, experimentation, customer analytics, and consumer behavior
• Built and applied LLM workflows and predictive models to solve real-world business problems
• Focused on connecting data and decision-making to product and brand strategy

• Focused on the intersection of human behavior, design, and technology
• Studied UX research, cognitive systems, and how people interact with digital products
• Built a foundation for thinking about product design and user-centered problem solving